Alibaba Group Holding Limited BABA recently promoted Jennifer Kuperman as the Head of International Corporate Communications. She will replace Jim Wilkinson and report to the company’s Executive Vice Chairman, Joseph Tsai.Currently, Kuperman serves as the Vice President, Head of Strategy for International Corporate Affairs. She has been supervising the company’s global communications strategy and execution for the last two years and boasts vast experience as an international communications leader.Kuperman began her illustrious career as a management consultant with Accenture and later served as a Senior Vice President and Head of Corporate Marketing and Reputation at Visa Inc.Management believes that her considerable experience and business proficiency will be instrumental in helping the company achieve its long-term goals.In third-quarter fiscal 2016, Alibaba’s earnings of 73 cents per share exceeded the Zacks Consensus Estimate of 70 cents. The solid growth in mobile business as well as strength across most of the core operating metrics led to the better-than-expected results. Also, revenues of RMB34.54 billion (US$5.3 billion) jumped 55.8% sequentially and 31.9% year over year, driven by strong mobile revenues.The company is expected to report the fourth-quarter results on May 5.To ConcludeThe Chinese e-Commerce goliath caters mainly to its native market. The company operates as a platform for third-party sellers and does not sell goods directly to merchants or hold inventory.Alibaba has a solid retail platform focused on Chinese customers and it is using its knowledge of these Chinese customers to branch into other Internet businesses. Also, the company’s strong dominance in the mobile search market, increasing monetization rates and consistent product development efforts, position it well for growth over the long term.However, Alibaba has to invest regularly in technology and infrastructure to counter the intensifying competition from Baidu BIDU and Tencent, JD.com JD, to name a few.Currently, Alibaba has a Zacks Rank #3 (Hold). Another better-ranked stock in the same space is Travelport Worldwide Limited TVPT, sporting a Zacks Rank #1 (Strong Buy).Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report >>Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report JD.COM INC-ADR (JD): Free Stock Analysis Report BAIDU INC (BIDU): Free Stock Analysis Report TRAVELPORT WWD (TVPT): Free Stock Analysis Report ALIBABA GROUP (BABA): Free Stock Analysis Report To read this article on Zacks.com click here. Zacks Investment Research