Maddy Johnson and Ryan McQueeney of the Zacks Friday Finish Line team are joined by Eric Ervin, the founder and CEO of Reality Shares, for a special discussion about the potential of blockchain technology and how investors can gain exposure to this budding industry with a special new exchanged-traded fund.Make sure to subscribe and leave the show a rating on Apple Podcasts!Reality Shares is a firm known for ETF industry innovation, and as founder and CEO, Eric has a unique perspective on the company’s products—including its new NextGen Economy ETF BLCN.The NextGen Economy ETF seeks to identify leaders by using a unique model designed by Reality Shares to determine which companies are actively using this technology right now.But of course, jumping straight into blockchain investing likely is not a prudent strategy for most investors right now. This is a complex new technology, and considering the number of common misconceptions associated with the industry, it is important to learn more about the tech before making an investment decision.With this in mind, Maddy and Ryan picked Eric’s brain about the blockchain industry, asking him to explain the technology in layman’s terms, highlight potential applications for the technology, and illustrate the blockchain world outside of cryptocurrencies.How do tech giants like IBM IBM and Microsoft MSFT fit into this conversation? Should investors ignore trendy companies like Riot Blockchain RIOT and Long Blockchain LBCC? How does Reality Shares decide what is included in the BLCN fund?Maddy, Ryan, and Eric explore all of these questions, and many more, on today’s episode of the Zacks Friday Finish Line. Listen to the show to hear more!As a reminder, if you feel that we missed something, or if you want us to cover a different story, shoot us an email at podcast@zacks.com. Make sure to check out all of our other audio content at zacks.com/podcasts, and remember to subscribe and leave us a rating on Apple Podcasts.Wall Street’s Next Amazon Zacks EVP Kevin Matras believes this familiar stock has only just begun its climb to become one of the greatest investments of all time. It’s a once-in-a-generation opportunity to invest in pure genius. Click for details >>Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report International Business Machines Corporation (IBM): Free Stock Analysis Report Microsoft Corporation (MSFT): Free Stock Analysis Report Bioptix, Inc. (RIOT): Free Stock Analysis Report REALT-NDQ NEXGN (BLCN): ETF Research Reports To read this article on Zacks.com click here. Zacks Investment Research