For Immediate ReleaseChicago, IL – October 16, 2017 – Today, Zacks Equity Research discusses the Industry: Publishing, Part 2, including Gannett Co., Inc. (NYSE: GCI – Free Report), The McClatchy Company (NYSE: MNI – Free Report), Rubicon Project, Inc. (NYSE: RUBI – Free Report), TEGNA Inc. (NYSE: TGNA – Free Report) and News Corporation (Nasdaq: NWSA – Free Report).Industry: Publishing, Part 2Link: https://www.zacks.com/commentary/132130/will-the-new-game-plan-lead-publishing-stocks-to-growthNewspaper companies are transforming their business models to better position themselves in a multi-platform media universe. According to industry experts, these companies are focusing on mobile devices, online advertising based on user experience and personalized content to lower their dependence on traditional advertising revenues.The companies are also streamlining their cost structure, strengthening their balance sheet and restructuring their portfolio to offset declining revenues and shrinking market share. This has compelled many newspaper companies to undertake cost-cutting measures such as headcount trimming, pay cuts, furloughs, voluntary retirement programs and closure of printing facilities. Publishing companies have been offloading assets that bear no direct relation to the core operations.Let’s take a look at what’s happening in the publishing industry and how newspaper companies are adapting to the changing face of the media in the race for survival.Industry Game PlanNewspaper publishing companies are diversifying their revenue base. They are striving to expand their presence in broadcasting and digital products with the aim of lowering dependency on soft print media business and traditional advertising, thereby reducing susceptibility to economic conditions. In line with this, Gannett Co., Inc. (NYSE: GCI – Free Report), The McClatchy Company (NYSE: MNI – Free Report) and others joined forces to form a new national advertising network – Nucleus Marketing Solutions – with the goal to assist advertisers in reaching out to a mass audience.In July 2016, Nucleus Marketing Solutions collaborated with the Rubicon Project, Inc. (NYSE: RUBI – Free Report), which operates one of the largest advertising marketplaces in the world. Publishers via Nucleus make mobile, display and video inventory accessible to advertisers on Rubicon Project's technology platform.Newspaper publishing companies are even separating their broadcasting and digital properties from the sluggish print business. TEGNA Inc. (NYSE: TGNA – Free Report) was formed after the parent company, Gannett spun off its Broadcasting and Digital and Publishing units into two separate entities. The publishing division retained the name of the parent company, Gannett Co., Inc.This is not the first time that any media company has spun off its publishing unit. Earlier, News Corporation (Nasdaq: NWSA – Free Report) and Time Warner also separated their broadcasting and digital properties from their sluggish print business.Strong Stocks that Should Be in the NewsMany are little publicized and fly under the Wall Street radar. They're virtually unknown to the general public. Yet today's 220 Zacks Rank #1 "Strong Buys" were generated by the stock-picking system that has nearly tripled the market from 1988 through 2015. Its average gain has been a stellar +26% per year.See these high-potential stocks free >>.Get the full Report on GCI - FREEGet the full Report on MNI - FREEGet the full Report on RUBI - FREEGet the full Report on TGNA - FREEGet the full Report on NWSA - FREEFollow us on Twitter: https://twitter.com/zacksresearch!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+"://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");Join us on Facebook: https://www.facebook.com/home.php#/pages/Zacks-Investment-Research/57553657748?ref=tsZacks Investment Research is under common control with affiliated entities (including a broker-dealer and an investment adviser), which may engage in transactions involving the foregoing securities for the clients of such affiliates.Media ContactZacks Investment Research800-767-3771 ext. 9339support@zacks.comhttps://www.zacks.com/Past performance is no guarantee of future results. Inherent in any investment is the potential for loss. This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. It should not be assumed that any investments in securities, companies, sectors or markets identified and described were or will be profitable. All information is current as of the date of herein and is subject to change without notice. Any views or opinions expressed may not reflect those of the firm as a whole. Zacks Investment Research does not engage in investment banking, market making or asset management activities of any securities. These returns are from hypothetical portfolios consisting of stocks with Zacks Rank = 1 that were rebalanced monthly with zero transaction costs. These are not the returns of actual portfolios of stocks. The S&P 500 is an unmanaged index. Visit https://www.zacks.com/performancefor information about the performance numbers displayed in this press release.Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report The Rubicon Project, Inc. (RUBI): Free Stock Analysis Report News Corporation (NWSA): Free Stock Analysis Report Gannett Co., Inc. (GCI): Free Stock Analysis Report McClatchy Company (The) (MNI): Free Stock Analysis Report TEGNA Inc. (TGNA): Free Stock Analysis Report To read this article on Zacks.com click here. Zacks Investment Research