The Travelers Companies, Inc. TRV announced the introduction of its personal insurance product, Traverse, in Texas, which was first unveiled in New York in 2018.Powered by a digital platform, the product offers insurance coverage to clients for certain personal items and events, extending from mobile phones, laptops, musical instruments and jewelry to even concerts and vacations. The product policy is available at $11 per month, with no deductible options, thereby providing coverage for several items.Apart from submitting claims online, Traverse enables clients to amend policy requirements per their needs. Hence, with the product, the company intends to satisfy the continually changing buying habits of consumers.The product is even backed with the facility of receiving claim payments directly in certain cases, without the involvement of an intermediary.Travelers seems to be in a bid to launch products and explore new markets, which in turn, will likely boost its premium growth. The company’s Quantum Auto 2.0 is a lower-cost and lower-priced auto insurance product, which continues to drive the performance of Agency Auto. Also, the company continues to benefit from its Personal Line auto product — Optima.The move to introduce Traverse in Texas showcases Travelers’ intention to expand its foothold in the region. It is likely to benefit the company’s Personal Insurance segment, which offers property and casualty insurance covering personal risks, primarily automobile and homeowners insurance, to individuals primarily in the United States and Canada. Net premiums in the segment accounted for 37.6% of the company’s total net written premiums and improved 5.5% year over year in 2019.Travelers’ industry peers, such as CNA Financial Corporation CNA, AXIS Capital Holdings Limited AXS, and Cincinnati Financial Corporation CINF surpassed estimates in the last reported quarters by 33.33%, 150% and 10.81%, respectively.More Stock News: This Is Bigger than the iPhone!It could become the mother of all technological revolutions. Apple sold a mere 1 billion iPhones in 10 years but a new breakthrough is expected to generate more than 27 billion devices in just 3 years, creating a $1.7 trillion market.Zacks has just released a Special Report that spotlights this fast-emerging phenomenon and 6 tickers for taking advantage of it. If you don't buy now, you may kick yourself in 2020.Click here for the 6 trades >>Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report The Travelers Companies, Inc. (TRV): Free Stock Analysis Report Cincinnati Financial Corporation (CINF): Free Stock Analysis Report Axis Capital Holdings Limited (AXS): Free Stock Analysis Report CNA Financial Corporation (CNA): Free Stock Analysis Report To read this article on Zacks.com click here. Zacks Investment Research