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JILL vs. BHOOY: Which Stock Is the Better Value Option?

Investors interested in stocks from the Retail - Apparel and Shoes sector have probably already heard of J.Jill (JILL) and BOOHOO GRP PLC (BHOOY). But which of these two stocks offers value investors a better bang for their buck right now? We'll need to take a closer look.

We have found that the best way to discover great value opportunities is to pair a strong Zacks Rank with a great grade in the Value category of our Style Scores system. The Zacks Rank favors stocks with strong earnings estimate revision trends, and our Style Scores highlight companies with specific traits.

Right now, J.Jill is sporting a Zacks Rank of #2 (Buy), while BOOHOO GRP PLC has a Zacks Rank of #3 (Hold). This system places an emphasis on companies that have seen positive earnings estimate revisions, so investors should feel comfortable knowing that JILL is likely seeing its earnings outlook improve to a greater extent. However, value investors will care about much more than just this.

Value investors are also interested in a number of tried-and-true valuation metrics that help show when a company is undervalued at its current share price levels.

Our Value category highlights undervalued companies by looking at a variety of key metrics, including the popular P/E ratio, as well as the P/S ratio, earnings yield, cash flow per share, and a variety of other fundamentals that have been used by value investors for years.

JILL currently has a forward P/E ratio of 5.05, while BHOOY has a forward P/E of 33.79. We also note that JILL has a PEG ratio of 0.39. This popular figure is similar to the widely-used P/E ratio, but the PEG ratio also considers a company's expected EPS growth rate. BHOOY currently has a PEG ratio of 1.35.

Another notable valuation metric for JILL is its P/B ratio of 0.37. The P/B ratio is used to compare a stock's market value with its book value, which is defined as total assets minus total liabilities. For comparison, BHOOY has a P/B of 11.30.

Based on these metrics and many more, JILL holds a Value grade of A, while BHOOY has a Value grade of D.

JILL is currently sporting an improving earnings outlook, which makes it stick out in our Zacks Rank model. And, based on the above valuation metrics, we feel that JILL is likely the superior value option right now.

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