The Estee Lauder Companies Inc. EL is benefiting from strength in its e-commerce business. Moreover, the company’s robust presence in emerging markets and effective cost-saving efforts bode well. Apart from these, robust performance in the Skin Care category is driving growth.Let’s delve deeperOnline Business: A Key DriverEstee Lauder has a strong e-commerce business, which is expected to be a major growth engine in the upcoming years. Management is implementing new technology and digital experiences including online booking for each store appointment, omni-channel loyalty programs and high touch mobile services. These initiatives and the company’s digital-first mindset are boosting online sale.Moreover, Estee Lauder’s brand teams are fully committed toward enhancing consumers’ online experiences since the coronavirus outbreak. In this regard, they are focusing on proper product placement and showing cases tools that include virtual try-on to ease decision making. During first-quarter fiscal 2021, the company hosted more than one million virtual try-on sessions worldwide. In North America, the Estee Lauder brand rolled out AI-driven product recommendations on the basis of real-time consumers' behaviors and past preferences. What Else is Working Well for Estee Lauder?Estee Lauder has strong presence in emerging markets that insulates it from the macroeconomic headwinds in the matured markets. The company generates significant revenues from emerging markets that keeps it encouraged about making distributional, digital and marketing investments in these countries. Markedly, China is a major area of focus for Estee Lauder. In fact, the company’s recently-piloted emerging business model for online and offline stores in Mainland China region bodes well. Also, the company is focused on making incremental advertising investment on social and digital platform to expand its reach.Estee Lauder, which shares space with Coty COTY, is also on track with cost-saving measures. In fact, uncertainties related to COVID-19 led management to implement stringent cost-curtailment practices. These include cutting down on costs related to advertising and promotion activities, travel, meetings, consulting and certain employee expenses. Markedly, cost-saving actions boosted the company’s operating margin during fiscal first quarter.Apart from these, Estee Lauder’s Skin Care portfolio is performing extremely well. During fiscal first quarter, brands such as Estee Lauder and La Mer witnessed significant growth. Also, the Skin Care category is benefitting from the acquisition of Dr. Jart. During the quarter, Skin Care category sales were up 10% year over year to $2,035 million.Wrapping UpIn the wake of the coronavirus outbreak, the company initiated a two-year Post-COVID Business Acceleration Program in August. Through this plan, management expects to shut 10-15% of its freestanding stores worldwide along with various low-performing department store counters. Apart from this, various retailers have decided to undertake planned reduction of their footprint via door closures amid the pandemic.All said, the aforementioned upsides are likely to help this Zacks Rank #2 (Buy) company stay in investors’ good books. Notably, Estee Lauder’s shares have surged 37.4% in the past six months compared with the industry’s growth of 32.1%.More Solid Cosmetic PicksHelen of Troy HELE, with a Zacks Rank #1 (Strong Buy), has a long-term earnings growth rate of 9.4%. You can see the complete list of today’s Zacks #1 Rank stocks here.Nu Skin NUS, with a Zacks Rank #2, has a long-term earnings growth rate of 7.3%.Just Released: Zacks’ 7 Best Stocks for TodayExperts extracted 7 stocks from the list of 220 Zacks Rank #1 Strong Buys that has beaten the market more than 2X over with a stunning average gain of +24.4% per year.These 7 were selected because of their superior potential for immediate breakout.See these time-sensitive tickers now >>Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report The Estee Lauder Companies Inc. (EL): Free Stock Analysis Report Helen of Troy Limited (HELE): Free Stock Analysis Report Nu Skin Enterprises, Inc. (NUS): Free Stock Analysis Report Coty Inc. (COTY): Free Stock Analysis Report To read this article on Zacks.com click here. Zacks Investment Research