In the latest trading session, Coca-Cola (KO) closed at $46.49, marking a -0.39% move from the previous day. This change lagged the S&P 500's daily loss of 0.16%. Meanwhile, the Dow lost 0.12%, and the Nasdaq, a tech-heavy index, lost 0.33%.Prior to today's trading, shares of the world's largest beverage maker had lost 10.01% over the past month. This has was narrower than the Consumer Staples sector's loss of 10.8% and the S&P 500's loss of 10.5% in that time.Investors will be hoping for strength from KO as it approaches its next earnings release. The company is expected to report EPS of $0.44, down 8.33% from the prior-year quarter. Our most recent consensus estimate is calling for quarterly revenue of $8.49 billion, up 5.85% from the year-ago period.For the full year, our Zacks Consensus Estimates are projecting earnings of $2.04 per share and revenue of $36.57 billion, which would represent changes of -3.32% and -0.07%, respectively, from the prior year.Investors should also note any recent changes to analyst estimates for KO. These recent revisions tend to reflect the evolving nature of short-term business trends. With this in mind, we can consider positive estimate revisions a sign of optimism about the company's business outlook.Based on our research, we believe these estimate revisions are directly related to near-team stock moves. To benefit from this, we have developed the Zacks Rank, a proprietary model which takes these estimate changes into account and provides an actionable rating system.The Zacks Rank system ranges from #1 (Strong Buy) to #5 (Strong Sell). It has a remarkable, outside-audited track record of success, with #1 stocks delivering an average annual return of +25% since 1988. Over the past month, the Zacks Consensus EPS estimate has moved 9.13% lower. KO is currently a Zacks Rank #4 (Sell).In terms of valuation, KO is currently trading at a Forward P/E ratio of 22.84. Its industry sports an average Forward P/E of 17.85, so we one might conclude that KO is trading at a premium comparatively.Investors should also note that KO has a PEG ratio of 3.7 right now. The PEG ratio is similar to the widely-used P/E ratio, but this metric also takes the company's expected earnings growth rate into account. KO's industry had an average PEG ratio of 3.43 as of yesterday's close.The Beverages - Soft drinks industry is part of the Consumer Staples sector. This industry currently has a Zacks Industry Rank of 159, which puts it in the bottom 38% of all 250+ industries.The Zacks Industry Rank gauges the strength of our industry groups by measuring the average Zacks Rank of the individual stocks within the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.To follow KO in the coming trading sessions, be sure to utilize Zacks.com.Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Coca-Cola Company (The) (KO): Free Stock Analysis Report To read this article on Zacks.com click here.