Facebook, Inc. FB has partnered with FOX Sports, owned by Twenty-First Century Fox, Inc., FOXA to live-stream UEFA Champions League soccer matches during the 2017–18 season beginning in September in the U.S, per media reports.The UEFA Champions League is Europe's most popular annual football tournament and is contested by top-division European clubs including Real Madrid CF, Milan and Bayern Munich. The tournament usually witnesses very high TV ratings.According to the agreement, the sports network will reportedly live stream two matches per day during group stage, four Round of 16 games and four quarterfinal matches on its Facebook page. Facebook and FOX Sports Go will be exclusively premiering some Champions League matches, while others will be simultaneously broadcast on television, per media reports.Facebook is aggressively promoting “Live” in order to boost its top line. Further, the company is trying to bring more video content to attract additional ad dollars. Ad revenues contribute over 95% to its total revenue. Facebook said that video has emerged as a “megatrend” on the same lines like mobile.Streaming live sports is a highly lucrative opportunity as it helps to boost engagement levels (especially millennials) and brings more advertisers. All social media sites are scrambling to get more and more sports-oriented live streaming on their platform. So much that despite failing to win NFL games streaming rights this year, Twitter TWTR secured rights to offer its users streaming of official NFL video and other exclusive content from the games.This year, NFL rights were secured by Amazon AMZN.Earlier in the year, Facebook inked live-streaming pacts including with Major League Baseball, the Major League Soccer and Univision for Liga MX matches.Facebook, Inc. Price Facebook, Inc. Price | Facebook, Inc. QuoteAt present, Facebook carries a Zacks Rank #3 (Hold). We also note that Facebook has underperformed the Zacks categorized Internet - Services industry in the last one year. The company’s shares increased 31.9% compared with the industry’s gain of 36.6%.Today's Stocks from Zacks' Hottest StrategiesIt's hard to believe, even for us at Zacks. But while the market gained +18.8% from 2016 - Q1 2017, our top stock-picking screens have returned +157.0%, +128.0%, +97.8%, +94.7%, and +90.2% respectively.And this outperformance has not just been a recent phenomenon. Over the years it has been remarkably consistent. From 2000 - Q1 2017, the composite yearly average gain for these strategies has beaten the market more than 11X over. Maybe even more remarkable is the fact that we're willing to share their latest stocks with you without cost or obligation. See Them Free>>Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Amazon.com, Inc. (AMZN): Free Stock Analysis Report Facebook, Inc. (FB): Free Stock Analysis Report Twitter, Inc. (TWTR): Free Stock Analysis Report Twenty-First Century Fox, Inc. (FOXA): Free Stock Analysis Report To read this article on Zacks.com click here. Zacks Investment Research