(0:45) - Exponential ETFs & Brandometry(3:03) - How Can You Measure a Company's Brand Value?(6:20) - Customer Satisfaction's Effect on Brand Value(7:20) - Brand Value ETF: Is There a Balance Between Consumer and Tech?(9:25) - Apple(11:40) - Disney(14:25) - Harley-Davidson(16:25) - Ford(18:15) - TiffanyOn a special edition of Shopping for Stocks, Editor Maddy Johnson is joined by Phil Bak, the CEO of Exponential ETFs, and Larry Medin, the founder and CEO of Brandometry.Exponential ETFs and Brandometry recently launched the Brand Value ETF BVAL, a fund that was designed to outperform the broader market by identifying companies with strong brand potential “whose latent value has not yet been realized by their stock price.”Together, we discussed how and if investors can measure a company’s brand value, which is not something you can find on a balance sheet. With this focus in mind, we talked in-depth about five high-profile companies, from iPhone maker Apple AAPL and media conglomerate Disney DIS to American icons Ford F and Harley-Davidson HOG and luxury jeweler Tiffany & Co. TIF.Each of these companies have made their mark on consumers in their own unique way, creating value many have come to cherish. How can investors take advantage?As a reminder, if you feel that something was missed, or if you want a different topic covered, send an email to podcast@zacks.com. Make sure to check out all of our other audio content at zacks.com/podcast, and remember to subscribe and leave a rating on iTunes.Thanks for listening to this week’s episode of Shopping for Stocks!Sell These Stocks. Now.Just released: today's 220 Zacks Rank #5 Strong Sells demand urgent attention. If any are lurking in your portfolio or Watch List, they should be removed immediately. These are sinister companies because many appear to be sound investments. However, from 1988 through 2016, stocks from our Strong Sell list have actually performed 6X worse than the S&P 500.See today's Zacks "Strong Sells" absolutely free >>Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Walt Disney Company (The) (DIS): Free Stock Analysis Report Ford Motor Company (F): Free Stock Analysis Report Apple Inc. (AAPL): Free Stock Analysis Report Harley-Davidson, Inc. (HOG): Free Stock Analysis Report Tiffany & Co. (TIF): Free Stock Analysis Report BRAND-VALUE ETF (BVAL): ETF Research Reports To read this article on Zacks.com click here. Zacks Investment Research