Welcome to the latest episode of the Full-Court Finance podcast from Zacks Investment Research. On this week’s episode, we dive into BodyArmor as the sports drink newcomer looks to take on Gatorade. Next, we discuss the NBA’s latest deal with Amazon’s AMZN Twitch, before we close with a look at a deal that could impact Disney’s DIS brand new ESPN+ streaming service.BodyArmor—which has no relation to Under Armour UAA—is ready to take on PepsiCo’s PEP Gatorade and Coca-Cola’s KO Powerade in the multibillion-dollar sports drink market. Those unfamiliar with BodyArmor might soon see the company a lot more after it launched its latest national television campaign, which features some big stars, including James Harden.The company could also get a real boost from one of its largest investors, Kobe Bryant, who also happens to play a big role in BodyArmor’s creative vision. BodyArmor has a long way to go to try to catch up to Powerade and Gatorade, but the drink market is going through a massive shake-up recently. And with Dr Pepper Snapple Group DPS as another major investor, BodyArmor could be poised to become a legitimate long-term player in the sports drink market.Full-Court Finance then transitions into the NBA’s latest streaming rights deal with Twitch for its brand new esports league, which the NBA created in partnership with Take-Two Interactive TTWO. The NBA has been on the cutting edge of a lot of media trends, and its growing relationship with Amazon could end up playing a much bigger role as streaming TV providers, from Hulu to YouTube TV GOOGL, slowly look to enter the live sports business.We then close with a look at a possible partnership between ESPN and Fox FOXA. The two companies reportedly proposed to split a UFC TV package last week that, if completed, would see some UFC fights move to Disney’s brand new ESPN+ streaming service (also read: Should Disney Investors Worry As ESPN Plus Underwhelms?).Today's Stocks from Zacks' Hottest StrategiesIt's hard to believe, even for us at Zacks. But while the market gained +21.9% in 2017, our top stock-picking screens have returned +115.0%, +109.3%, +104.9%, +98.6%, and +67.1%.And this outperformance has not just been a recent phenomenon. Over the years it has been remarkably consistent. From 2000 - 2017, the composite yearly average gain for these strategies has beaten the market more than 19X over. Maybe even more remarkable is the fact that we're willing to share their latest stocks with you without cost or obligation.See Them Free>>Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report The Walt Disney Company (DIS): Free Stock Analysis Report Amazon.com, Inc. (AMZN): Free Stock Analysis Report Alphabet Inc. (GOOGL): Free Stock Analysis Report Coca-Cola Company (The) (KO): Free Stock Analysis Report Dr Pepper Snapple Group, Inc (DPS): Free Stock Analysis Report Pepsico, Inc. (PEP): Free Stock Analysis Report Twenty-First Century Fox, Inc. (FOXA): Free Stock Analysis Report Under Armour, Inc. (UAA): Free Stock Analysis Report Take-Two Interactive Software, Inc. (TTWO): Free Stock Analysis Report To read this article on Zacks.com click here. Zacks Investment Research