Salesforce CRM recently upgraded its artificial intelligence (AI) system Einstein with a new voice tool called Einstein Voice, which will enable enterprises to interpret memos and use cloud services with the help of voice commands.The company also unveiled Einstein Voice Bots, which allows salespersons to answer customer queries through a smart speaker by creating their own voice bots.Salesforce is expected to make Einstein Voice Assistant available in October and Einstein Voice Bots in June 2019.We note that Salesforce’s focus on product launches and cloud services is proving to be accretive to its top line. Moreover, the company’s relentless efforts to improve customer service has resulted in its shares gaining 49.6% year to date compared with the industry’s rally of 27.3%.Conversational AI Gaining TractionEnterprises are reaping the benefits of AI by using conversational AI for customer service solutions. With the rising demand for conversational AI platforms and strong predictions from various firms, the trend is likely to continue.However, enterprises can succeed only if the platforms are fully capable of understanding the context and sentiment of customers. Reportedly, Einstein Voice Assistant can be configured to understand the terms that are specific to a particular company such as the name of a product.Per Gartner, by 2020, virtual customer assistant (VCA) or chatbot technology will be utilized for 25% of customer service and support operations, up from less than 2% in 2017.Moreover, the firm predicts that, by 2020, customers will manage 85% of their relationship with an enterprise without interacting with a human. Besides, the firm ranks conversational AI platforms as a top technology trend for 2018.Salesforce.com Inc Revenue (TTM) Salesforce.com Inc Revenue (TTM) | Salesforce.com Inc QuoteInitiatives to Gain Competitive EdgeTechnology giants are trying to gain a competitive edge in the conversational AI industry either through innovation or inorganic additions.With the new offerings, Salesforce joined the league of Apple, Microsoft MSFT, Alphabet GOOGL and Amazon AMZN, which have their own voice assistants in the market for quite some time now.Moreover, the news comes on the heels of Salesforce introducing Quip Slides for creating and sharing presentations and brought it into direct competition with Microsoft PowerPoint and Google Slides.Salesforce currently sports a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.Will You Make a Fortune on the Shift to Electric CarsHere's another stock idea to consider. Much like petroleum 150 years ago, lithium power may soon shake the world, creating millionaires and reshaping geo-politics. Soon electric vehicles (EVs) may be cheaper than gas guzzlers. Some are already reaching 265 miles on a single charge.With battery prices plummeting and charging stations set to multiply, one company stands out as the #1 stock to buy according to Zacks research.It's not the one you think.See This Ticker Free >>Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Amazon.com, Inc. (AMZN): Free Stock Analysis Report Alphabet Inc. (GOOGL): Free Stock Analysis Report Salesforce.com Inc (CRM): Free Stock Analysis Report Microsoft Corporation (MSFT): Free Stock Analysis Report To read this article on Zacks.com click here.