Comcast Corp. CMCSA is the largest cable MSO (multi service operator) in the U.S. and a leading media and entertainment company. Comcast provides basic video, digital video, high-speed broadband (Internet) and telephony services to individuals and business enterprises. In addition the company provides filmed entertainment, cable networks, broadcast TV services and operates theme parks. NBC Universal, the wholly owned media company of Comcast, launched of a new data-driven ad-targeting division called ‘Audience Studio.’ The division enables marketers with a data-driven ad-targeting solution, which can be deployed across various television and social media, to reach the intended audience. Burgeoning demand for data, induced by increasing penetration of smart phones and tablets, is likely to drive ad revenues.Comcast started providing direct connection to Amazon’s Web Service (AWS) to help its enterprise customers. The AWS partnership provides Comcast’s customers private network connectivity to AWS Cloud services that perform critical business processes like production computation and storage, backup, dev/test, collaboration, and billing or website hosting. The business service division is one of the fastest growing divisions at Comcast with the ability will diversify the company’s business operations and create a stable revenue stream, going ahead.Comcast currently carries a Zacks Rank #3 (Hold). The company has generated a positive average earnings surprise of 1.39% in the previous four quarters. We have highlighted some of the key stats from this just-revealed announcement below:Earnings: Comcast beats Q1 earnings estimate. Our consensus earnings estimate called for an adjusted EPS of 79 cents and the company reported adjusted EPS was 84 cents. Investors should note that these figures take out stock option expenses.Revenue: Comcast reported total revenue of $18,790 million surpassing our estimate by $158 million.Key States to Note: In the reported quarter, Comcast gained 53,000 video customers. At first-quarter 2016 end, the company had 22.400 million video subscribers, up 0.1% year over year. Quarterly high-speed broadband customer addition was 438,000. At first-quarter end, the company had 23.767 million high-speed Internet subscribers, up 6.2% year over year. The company also added 102,000 voice customers. At first-quarter end, the company had 11.577 million voice subscribers, up 2.7% year over year.Stock Price: At the time of writing, the stock price of Comcast was up nearly 1.38% in the pre-market trade on Nasdaq. Clearly the initial reaction to the release is positive. The company witnessed best video customer results for the first-quarter in 9 years and best first quarter high-speed Internet customer results in 4 years. We believe these strong results are the primary reasons for this initial positive sentiment. Check back later for our full write up on this Comcast earnings report later! Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report >>Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report COMCAST CORP A (CMCSA): Free Stock Analysis Report To read this article on Zacks.com click here.