For Immediate Release Chicago, IL – July 26, 2016 – Zacks Market Edge is a podcast hosted weekly by Zacks Stock Strategist Tracey Ryniec. Every week, Tracey will be joined by guests to discuss the hottest investing topics in stocks, bonds and ETFs and how it impacts your life. (Please use the Soundcloud link from this URL for the PR. Thanks: https://www.zacks.com/stock/news/269004/how-millennials-are-transforming-digital-media) How Millennials Are Transforming Digital Media Welcome to Episode #91 of the Zacks Market Edge Podcast. Every week, host and Zacks stock strategist, Tracey Ryniec, will be joined by guests to discuss the hottest investing topics in stocks, bonds and ETFs and how it impacts your life. In this episode, Tracey is joined by Zacks intern Megan Sanks, a student at DePaul University in Chicago, to discuss how she and other Millennials use digital media. Digital media companies are starting to mature. The Huffington Post, for instance, is absolutely ancient now. Business Insider, which used to be the newbie upstart, is celebrating its 10-year anniversary. It now gets about 50 million unique visitors a month. New digital media companies also continue to launch, proving that there hasn’t yet been saturation. Axios, the news site founded by two ex-Politico staffers, is only 6 months old and it already has 80 staffers. In May 2017, it got 4 million unique views. Many digital media companies are privately held, but there are some big-name players that investors should be aware of in the space. Who Are the Big Players in Digital Media? 1. Facebook (FB) is one of the kings, thanks to its Facebook News and Live feeds. But it’s really Instagram which is transforming digital media. Megan discusses how she and her friends use Instagram. 2. Apple (AAPL) has made big inroads with the large brands through Apple News. However, neither Megan nor Tracey uses it. 3. Alphabet (GOOGL) has been transforming digital media for years thanks to YouTube. It’s still a mainstay with Millennials, GenX and everyone else in between. 4. Snapchat (SNAP) was hot out of the gate as many brands felt it was a “must” but what about now? Does Megan use it to get news? 5. J2 Global (JCOM) is a small cap digital media company that owns a bunch of websites such as AskMen and PCMag.com, among others. This may seem “old school” but these websites are still using online advertising to generate great cash flow. J2 Global is a way to get into the space through a growing small cap company if you want to avoid the really big media names. Brands Are Important to Millennials Tracey and Megan also ventured into a few other topics. 1. Did Chipotle’s food scare change her habits with regard to eating there? Is she a Chipotle fan? 2. Uber or Lyft? What are Millennials in Chicago choosing? Additionally, Tracey and Megan talked about the future of libraries. Is the brick and mortar library doomed now that most information can be found online and in the cloud? Find out the answer to that and more on this week’s podcast. [In full disclosure, Tracey owns shares of FB and GOOGL in her personal portfolio.] Want to Learn How to Trade Options? Have you always wanted to trade stock options but are unsure where to begin or what to look for? Each week, Zacks’ Dave Bartosiak will bring you a detailed explanation of the trades “live” on YouTube. Watch him go through the trade as he answers your questions in real time. Become one of Dave’s minions. Join the Zacks Live Trader community today. Click here for a free 14-day trial >>> About Zacks Zacks.com is a property of Zacks Investment Research, Inc., which was formed in 1978. The later formation of the Zacks Rank, a proprietary stock picking system; continues to outperform the market by nearly a 3 to 1 margin. The best way to unlock the profitable stock recommendations and market insights of Zacks Investment Research is through our free daily email newsletter; Profit from the Pros. 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Inherent in any investment is the potential for loss. This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. It should not be assumed that any investments in securities, companies, sectors or markets identified and described were or will be profitable. All information is current as of the date of herein and is subject to change without notice. Any views or opinions expressed may not reflect those of the firm as a whole. Zacks Investment Research does not engage in investment banking, market making or asset management activities of any securities. These returns are from hypothetical portfolios consisting of stocks with Zacks Rank = 1 that were rebalanced monthly with zero transaction costs. These are not the returns of actual portfolios of stocks. The S&P 500 is an unmanaged index. Visit https://www.zacks.com/performance for information about the performance numbers displayed in this press release. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report j2 Global, Inc. (JCOM): Free Stock Analysis Report Snap Inc. (SNAP): Free Stock Analysis Report Alphabet Inc. (GOOGL): Free Stock Analysis Report Apple Inc. (AAPL): Free Stock Analysis Report Facebook, Inc. (FB): Free Stock Analysis Report To read this article on Zacks.com click here.