In the latest trading session, Coca-Cola (KO) closed at $49.87, marking a +0.38% move from the previous day. This move outpaced the S&P 500's daily loss of 1.97%. Meanwhile, the Dow lost 2.32%, and the Nasdaq, a tech-heavy index, lost 2.78%.Coming into today, shares of the world's largest beverage maker had gained 11.29% in the past month. In that same time, the Consumer Staples sector gained 1.24%, while the S&P 500 lost 3.33%.Investors will be hoping for strength from KO as it approaches its next earnings release, which is expected to be February 15, 2019. On that day, KO is projected to report earnings of $0.42 per share, which would represent year-over-year growth of 7.69%. Meanwhile, our latest consensus estimate is calling for revenue of $7.06 billion, down 6.07% from the prior-year quarter.For the full year, our Zacks Consensus Estimates are projecting earnings of $2.08 per share and revenue of $31.86 billion, which would represent changes of +8.9% and -10.04%, respectively, from the prior year.Any recent changes to analyst estimates for KO should also be noted by investors. These revisions typically reflect the latest short-term business trends, which can change frequently. As a result, we can interpret positive estimate revisions as a good sign for the company's business outlook.Research indicates that these estimate revisions are directly correlated with near-term share price momentum. We developed the Zacks Rank to capitalize on this phenomenon. Our system takes these estimate changes into account and delivers a clear, actionable rating model.Ranging from #1 (Strong Buy) to #5 (Strong Sell), the Zacks Rank system has a proven, outside-audited track record of outperformance, with #1 stocks returning an average of +25% annually since 1988. The Zacks Consensus EPS estimate has moved 0.29% higher within the past month. KO currently has a Zacks Rank of #3 (Hold).Investors should also note KO's current valuation metrics, including its Forward P/E ratio of 23.89. This valuation marks a discount compared to its industry's average Forward P/E of 24.08.Meanwhile, KO's PEG ratio is currently 3.25. This popular metric is similar to the widely-known P/E ratio, with the difference being that the PEG ratio also takes into account the company's expected earnings growth rate. The Beverages - Soft drinks industry currently had an average PEG ratio of 2.28 as of yesterday's close.The Beverages - Soft drinks industry is part of the Consumer Staples sector. This industry currently has a Zacks Industry Rank of 163, which puts it in the bottom 37% of all 250+ industries.The Zacks Industry Rank gauges the strength of our industry groups by measuring the average Zacks Rank of the individual stocks within the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.Be sure to follow all of these stock-moving metrics, and many more, on Zacks.com.Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Coca-Cola Company (The) (KO): Free Stock Analysis Report To read this article on Zacks.com click here.