Welcome to the latest episode of the Full-Court Finance podcast from Zacks Investment Research where Associate Stock Strategist Ben Rains dives into the big business behind the Super Bowl as the streaming TV market heats up. Plus, we look at Amazon’s AMZN huge television advertising push and see who are the biggest Super Bowl spenders.Super Bowl LIII turned out to be a boring game, which led to the lowest overnight ratings in 10 years, which came after the NFL’s regular season ratings across CBS CBS, Fox FOXA, NBC CMCSA, and ESPN DIS climbed in 2018 after years of declines. Despite the play on the field, the big game once gained proved why it is so important to businesses.Google’s GOOGL YouTube TV sponsored CBS’ pre-game show in a continued push from the streaming TV service to entice sports fans to cut the cord. Sports are the last great hope for live TV and advertisers in the age of non-ad supported platforms from Netflix NFLX to Spotify SPOT. Therefore, companies like Google and Amazon have tried to position themselves as sports friendly in the streaming age.Meanwhile, companies shelled out roughly $5 million for 30-second ad slots during Super Bowl LIII. Anheuser-Busch InBev BUD was one of the biggest spenders Sunday night as the firm tries to adapt to quickly shifting drinking habits in the U.S. This move marks the continuation of the company’s dedication to Super Bowl advertising. In fact, Anheuser-Busch InBev has spent the most of any company on Super Bowl ads since 1995, to beat out Pepsi PEP, Coca-Cola KO, General Motors GM, and many other big names.The Super Bowl also highlighted Amazon’s TV advertising push, which comes after CEO Jeff Bezos, who actively avoided big national campaigns for years, embraced television in order to build up brands such as Alexa-supported devices and Prime. In doing so, Amazon has become one of the biggest advertisers in the U.S., behind only Procter & Gamble PG, AT&T T, Berkshire Hathaway BRK.A, and Comcast. This comes as Amazon expands its own digital ad business to try to grab market share away from Google and Facebook’s FB duopoly.As a reminder, if you feel that we missed something, or if you have any topic suggestions, shoot us an email at podcast@zacks.com. Make sure to check out all of our other audio content at zacks.com/podcasts, and remember to subscribe and leave us a rating wherever you listen to your podcasts.Today's Best Stocks from ZacksWould you like to see the updated picks from our best market-beating strategies? From 2017 through 2018, while the S&P 500 gained +15.8%, five of our screens returned +38.0%, +61.3%, +61.6%, +68.1%, and +98.3%.This outperformance has not just been a recent phenomenon. From 2000 – 2018, while the S&P averaged +4.8% per year, our top strategies averaged up to +56.2% per year.See their latest picks free >>Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report The Walt Disney Company (DIS): Free Stock Analysis Report CBS Corporation (CBS): Get Free Report Netflix, Inc. (NFLX): Get Free Report Amazon.com, Inc. (AMZN): Get Free Report Facebook, Inc. (FB): Get Free Report Alphabet Inc. (GOOGL): Get Free Report AT&T Inc. (T): Free Stock Analysis Report General Motors Company (GM): Free Stock Analysis Report Anheuser-Busch InBev SA/NV (BUD): Free Stock Analysis Report Pepsico, Inc. (PEP): Free Stock Analysis Report Coca-Cola Company (The) (KO): Get Free Report Comcast Corporation (CMCSA): Free Stock Analysis Report Berkshire Hathaway Inc. (BRK.A): Free Stock Analysis Report Twenty-First Century Fox, Inc. (FOXA): Get Free Report Procter & Gamble Company (The) (PG): Get Free Report Sprint Corporation (S): Free Stock Analysis Report To read this article on Zacks.com click here. Zacks Investment Research