Here are 5 stocks added to the Zacks Rank #5 (Strong Sell) List today:Alaska Air Group, Inc. ALK is a provider of passenger and cargo air transportation services. The Zacks Consensus Estimate for its current year earnings has been revised 3.3% downward over the last 30 days.Booking Holdings Inc. BKNG is a provider of travel and restaurant online reservation and related services. The Zacks Consensus Estimate for its current year earnings has been revised 13.8% downward over the last 30 days.GDS Holdings Limited GDS is a developer and operator of data centers in China. The Zacks Consensus Estimate for its current year earnings has been revised 4% downward over the last 30 days.FBL Financial Group, Inc. FFG is a seller of individual life insurance and annuity products. The Zacks Consensus Estimate for its current year earnings has been revised 8.3% downward over the last 30 days.Hawaiian Holdings, Inc. HA is engaged in the scheduled air transportation of passengers and cargo. The Zacks Consensus Estimate for its current year earnings has been revised 1.8% downward over the last 30 days.View the entire Zacks Rank #5 List.Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report FBL Financial Group, Inc. (FFG): Free Stock Analysis Report Alaska Air Group, Inc. (ALK): Free Stock Analysis Report Hawaiian Holdings, Inc. (HA): Free Stock Analysis Report GDS HOLDINGS (GDS): Free Stock Analysis Report Booking Holdings Inc. (BKNG): Free Stock Analysis Report To read this article on Zacks.com click here. Zacks Investment Research